Help us Get it Right for you: Complete our Briefing Sheet

by Chaun Soh

We’ve put together a special briefing sheet designed to help you think about the design and copy you need for your next project.

This briefing sheet is easy to use and takes very little time. It’s just a matter of answering a few simple questions that help you focus on the item you need, who it’s going to and what it’s meant to achieve.

It will enable us to be very clear about your vision so we get straight into the spirit of your assignment and come up with the right result faster.

We also suggest that you complete it before even talking to us, so we can both hit the deck running!

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BRIEFING SHEET

Hello, you are now in possession of this document because you are embarking on a creative venture...and are about to put that venture into someone else’s hands...ours.

In your mind, you may already have exactly what you want from this project, what it will say and how it will look.

To help us understand exactly what you need, we have prepared this briefing sheet. It will enable you to specify your objectives and help keep us focused on your goal.

What is the objective that you want to achieve or what change are you trying to affect with this piece?

1. Orders
2. Names of potential clients
3. Instruction
4. Market education (of your product or service)
5. Perception change or continuance

Where will this be used? (mailed, leave behind, direct with sales, please be specific)

Who is your audience? (business in general, high-tech businesses, homeowners, etc)

What do you see as the final document medium?

1. Business card
2. Mailer
3. Brochure
4. Catalogue
5. Advertisement
6. Newsletter
7. Open
8. Other (please specify)

Why have you picked this particular form?

Do you have like documents from your competitors?

1. Yes
2. No
3. No, but they are available

What do you like about them?

What don’t you like?

Does completion of the product depend on another company’s or department’s output? (eg, photographer or copy from another department)

What other documents do you currently use or have you used for this and other products/services? (please include copies of them when returning this document)

Is the design to be consistent with previous ones or are you breaking into a different image with this piece?

Do you have a vision of what it will look like? Do you see photos or 3D graphics? Multi-colours? Full-colour? Technical or complex illustration? Multi-piece (inserts, etc)? Sketch out your ideas and include.

When is scheduled date for completion?

What do you feel would make this document successful?